Weekly service scorecard . Week of Feb 1, 2027 . SAMPLE
Tom Wood Honda service
CUSTOMER PAY ROs
212
+14 vs last week
FLAT RATE HOURS
498.6
+31.2 vs last week
MECHANICAL HOURS
371.5
+19.6 vs last week
REPAIR HOURS
104.2
+7.1 vs last week
From online: can you see if the ads bring in a $5 job or a $5,000 job?
| Source | Leads | Appointments booked | Jobs completed | Leads that became jobs | Average ticket | CPRO | Ad spend per CPRO |
|---|---|---|---|---|---|---|---|
| Google Ads, service | 96 | 71 | 58 | 60% | $412 | 49 | $38 |
| Google search, unpaid | 64 | 52 | 44 | 69% | $356 | 37 | n/a |
| Meta | 41 | 22 | 15 | 37% | $188 | 12 | $61 |
| AI assistants | 9 | 9 | 8 | 89% | $274 | 7 | n/a |
| Email and text to customers | 53 | 47 | 41 | 77% | $329 | 36 | n/a |
| Total online | 263 | 201 | 166 | 63% | $342 | 141 |
Booked online, did not come in
35 no-shows this week. Each got a text with a rebook link the same day; 12 rebooked.
SAMPLETicket mix from ads
Under $100: 41% . $100 to $500: 38% . $500 to $2,000: 17% . Over $2,000: 4%
SAMPLESame scorecard monthly, quarterly and yearly. Definitions of mechanical hours and repair hours follow the store's DMS.